A Virgin Mary statue bleeds. Some gawk. Some snap photos. Others make the sign of the cross.
Even if the Blessed Mother's condition isn't of divine origin, her role in a PSA to stop violence against women in Brazil grabs plenty of attention.
The base of the bloody statue reveals the kicker, translated as, "This is reality for many Brazilian Marys." It then reminds viewers that women are sacred and provides a hotline number for those in need.
A provocative campaign in India recently depicted bruised and beaten Hindu goddesses in an attempt to call attention to domestic abuse in that country.