03/21/2014 12:56 pm ET

North Dakota State 'Schooled' Harvard When It Comes To Winning Fans On Twitter


The Harvard Graduate School of Education might need a few social media lessons. If there is, somehow, no one available in Cambridge to work with @hgse on its Twitter skills then perhaps North Dakota State can send someone from Fargo.

The basketball teams representing Harvard and NDSU in the 2014 NCAA Tournament both enjoyed major success on the hardwood in the first full day of the 2014 NCAA Tournament, pulling off major upsets on Thursday. A pair of Twitter accounts affiliated with both universities then had varying success in celebrating those wins.

After No. 12 Harvard held off No. 5 Cincinnati, 61-57, to seal its second upset win in the tourney in as many seasons, whoever tweets for @hgse did a bit of gloating with a congratulatory message.

The comment garnered some retweets, half as many favorites and least one grammar correction. Then came the backlash. Deadspin shared the tweet with a simple headline declaring "You May Now Feel Free To Hate Harvard."

A few hours later, North Dakota State stunned Oklahoma in another 12-5 upset. With a message far more joyful than smug, the official Twitter account of the Bisons basketball team endeared itself to hoops fans across the country.

This tweet garnered thousands of retweets, nearly as many favorites and likely earned the Bisons a few more fans.