03/30/2014 04:45 pm ET Updated Mar 30, 2014

Protesters Rain Down Thousands Of Bills In Guggenheim Rotunda

At 6:45 pm ET this evening, a handheld bell sounded in the rotunda of the Guggenheim Museum in New York, signaling the second protest action in as many months from the Global Ultra Luxury Faction, or G.U.L.F. The ringing was followed by the release of 9,000 “1%” bills of parodic currency which fluttered downward as patrons rushed to the inner edge of Frank Lloyd Wright’s spiral ramp. But unlike G.U.L.F.’s intervention at the museum late last month, there were no shouted demands or Occupy-style mic checks — the only sound that could be heard after the bills were released was the collective gasp of the hundreds of patrons who packed the museum, where lines for entry wrapped around the block (Saturdays are a free night). Posters and bills were also placed in the museum’s bathrooms and later posted in a number of the city’s subway stations and trains.

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