03/31/2014 03:22 pm ET Updated Mar 31, 2014

How College Officials Are Using Snapchat

via Time

When thousands of anxious high school seniors finally find out whether they’ve been accepted at the colleges of their choice over the next few weeks, one of the first things many of them will do is share those admissions letters and emails with friends using Snapchat, the mobile app for sending photos and videos that disappear in 1 to 10 seconds. But wouldn’t it be great if universities would just send applicants that all-important yes or no directly via Snapchat? That’s not as far fetched as it sounds. Those bulky promotional brochures and emails are starting to look kinda old school, and university and college officials are looking for new ways to reach out to a generation raised on smartphones and instant image-based apps like Instagram and Snapchat.

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