The lyrics and hook are simple, and the low-budget footage defies hipness.
But a music video called "Summertime Is Great" is managing to go viral months ahead of the season.
If parody is at work here (and we can't ignore the possibility that higher-ups in the showbiz food chain are involved), Three Beat Slide does its best to hide it. The group unabashedly belts out its old-fashioned ditty, collecting praise and zingers on YouTube.
One viewer wrote that he'd rather gouge his eyes than listen again. Another said, "I died a little inside."
It is kinda catchy, though, no?