04/09/2014 09:42 am ET Updated Apr 09, 2014

Why Women Don't Ask For More Money

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When Emily Amanatullah was a graduate student studying management, she couldn't help noticing that a lot of the classic advice in the field was aimed more at men than women. Negotiation tactics in particular seemed tougher for women to master.

"You realize they're pretty at odds with how women comport themselves and how they're expected to comport themselves," she says.

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