04/21/2014 01:15 pm ET Updated Apr 21, 2014

CNN Changed Its KKK Headline, But The Article Is Still Awful

CNN drew outrage over the weekend with an article asking "Can the Klan rebrand?"

The news organization has since revised the headline:

The answer is still an emphatic "no." Critics balked at the original article, which featured a Klan leader saying that he wants to promote racism without violence.

His goal is "a sort of rebranding of the Klan," the article said. "The idea may sound absurd, but is it conceivable?"

CNN proceeded to ask marketing experts if that was possible, to everyone's consternation.