It's easy to love most everything about food -- its nutritional value and the tasty experiences it give us, and the way it bring us all together. But we must take this opportunity to apologize to our food.
For wasting it, squandering it in super markets, offering too much of it and throwing away leftovers and rejecting it for small imperfections.
Every year, Americans throw away nearly half their food, costing the country about $165 billion annually. According to an NRDC report, an American family of four will end up throwing away an equivalent of up to $2,275 annually in food.
"Part of the problem is that on average, I spend a smaller fraction of my household budget on you [food] than in any other country or any other time in history," says a food lover in the video above. "...my spending is spread out over days or weeks so I don't notice the cost of wasting you. But my lack of noticing adds up."
Starting now, we must all take personal responsibility to be more mindful of our consumption and waste. If we all did this, perhaps food can eventually accept our collective apology.