04/23/2014 12:24 pm ET Updated Apr 23, 2014

Fed Up With Gender Stereotyping, This Awesome Dad Created Unisex Cosmetics

Dave and Les Jacobs/Lloyd Dobbie via Getty Images

Gendered marketing is the norm in our world. Girls are steered toward the pink Lego blocks, while boys get bullied for having sparkly My Little Pony bags. And although body odor doesn’t have a gender, that doesn’t stop companies from engaging in some serious stereotyping to sell deodorant. While shopping for deodorant for his teenage daughter, U.K. resident Sam Farmer was so dismayed by the sexist, pink-is-for-girls pigeonholing that he went back to school for two years, studied cosmetic science, and created the unisex Sam Farmer brand.

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