04/29/2014 12:40 pm ET Updated Apr 29, 2014

Women Politicians And The Relatability Problem

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The next presidential race is all about women. Well, at least that’s the view from 2014. As Hillary Clinton knows all too well, a lot can change in the two years between the start of the presidential murmuring and the casting of actual ballots. Both parties are trying to woo millennial women. There’s been rampant speculation about how Chelsea's pregnancy will affect Hillary's chances. Reviews of Senator Elizabeth Warren's new book frame it as a pre-presidential “get to know me and my politics” autobiography.

The 2016 previews have been so X chromosome–heavy that the New York Times is wondering whether the Democrats will put forth a two-woman ticket. It’s not as crazy as it sounds. The party’s rising stars skew female, the Times points out, and the percentage of people who say they would vote for a woman for president has steadily risen. In 1937, only a third of Americans said they would. By 2012, some polls were returning 95 percent yeses. And for many voters, a more diverse group of candidates makes for a more interesting campaign. In a poll conducted by Emily’s List last year, 49 percent of voters said they would be “more engaged” in the 2016 election if a woman is on the ticket. If that’s the case, what sort of “engagement” might a two-woman ticket bring?

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