05/02/2014 11:23 am ET Updated May 02, 2014

Tommy Hilfiger Talks 90s Hip-Hop Influence On His Brand: ‘It Took Us Away From Our Roots'

Frederick M. Brown via Getty Images

Before Russell Simmons, Diddy and other rappers became fashion conscious and began making their own clothes, hip-hop style in the 90′s was distinctly designer label friendly.

Iconic fashion designer Tommy Hilfiger saw the potential buying power of hip-hop culture early and recruited the era’s top acts to wear his signature line Hilfiger, including Usher, Snoop Dogg and the late Aaliyah.

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