05/18/2014 11:38 am ET Updated May 18, 2014

America's 9 Most Damaged Brands

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Some brands have stellar reputations as a result of innovation, well thought-out marketing strategies and good public relations from the companies behind them. On the other hand, weak or defective products, scandals and public company gaffes can damage a brand’s reputation — in some cases for years. Based on 24/7 Wall St.’s assessment of the nation’s largest companies and most high-profile brands, these are America’s nine most damaged brands.

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