Sarah Gidick is on a mission to make some porn. But this porn will be porn “for women.” So, not porn. “At the end of the day, women and men are not turned on the same way—it’s just the reality of the situation,” the 31-year-old writer told the Daily Beast. “I’ve always had great girlfriends in my life. And they sound really happy nine times out of 10 when a guy is handsome and treats them well. The perfect package is what makes their head spin. I don’t get that kind of call when they’ve just had intercourse with a guy.”
To fill the perceived need for pictures of “nice, handsome, talented” men who are not necessarily having sex with you, Gidick began curating the “porn for women” Instagram, featuring photographs of (clothed) historical hot men, from Josh Charles in Don’t Tell Mom the Babysitter’s Dead to "Boyz II Men" in cardigans and baseball hats. This month, she launched The PFW, a website featuring modern, everyday hot men (also clothed), from a guitarist who owns a small-batch roasted coffee business to a gentlemanly celebrity tattoo artist.