Burberry is known for its classic, recognizable aesthetic. From the brand's classic trench to that plaid pattern everyone knows and loves, the British fashion house knows that if something isn't broken, there's no point in fixing it.
Hopefully that sentiment holds true for their latest venture, a skincare line. As Women's Wear Daily reports, Burberry's new CEO Christopher Bailey announced Thursday that the brand's newest launch will be into the skincare market.
This seems like the natural next step for them, as John Smith, the chief operating officer of Burberry, told WWD "26 billion pounds, or $44 billion, of the 60 billion pound, or $101 billion, beauty market comes from skin care alone, and the category 'drives loyalty over time' among customers."
Burberry is keeping details on the line pretty hush-hush, but if the faces of their campaigns and the evergreen nature of their product are any indication of what's to come, we can't wait to get our hands on it.