05/27/2014 04:55 pm ET

How Much Choice Do We Really Have At The Grocery Store?

A casual stroll through the grocery store presents consumers with an overwhelming number of options. Countless brands selling every conceivable type of yogurt/juice/potato chip/pasta sauce/beer/bean-and-cheese burrito imaginable bombard the bewildered shopper, creating a fantastical utopian illusion of pure, capitalist freedom of choice. In reality, though, we have fewer choices than we think -- at least in terms of where our money goes. Most of the food we buy is made by just a handful of massive, multinational conglomerates.

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