The Washington Redskins' official Twitter account tried a new social media strategy on Thursday: trolling Senate Majority Leader Harry Reid (D-Nev.). Reid is one of many who believe the team's controversial name is offensive to Native Americans and should be changed. Presumably hoping to get diehard Redskins fans to defend the team name on Twitter, those running the account posted a hashtag and urged the franchise's supporters to tell Reid what the moniker means to them.
It didn't take long for it to backfire.
Here's the tweet:
Here's just a sampling of some of the tweets that followed, ripping the team and its campaign.
— sarah (@sarahrodeo) May 29, 2014
— chrismchaines (@chrismchaines) May 29, 2014
— Cameron Brenchley (@chbrenchley) May 29, 2014
— Bill (@bflip33) May 29, 2014
— Jonathan Bernhardt (@jonbernhardt) May 29, 2014
UPDATE: Reid's digital director, Faiz Shakir, told Dan Steingberg of the Washington Post that the Redskins' Twitter campaign "really made our day."
What we saw was a collective, overwhelming outpouring that was heavily critical of the team. I hope that causes the organization to reflect on why that occurred," Shakir said.