Therapists (and mothers) around the world have touted the old adage that it's unhealthy to bottle up emotions. For Tennessee-based artist Taylor Kinser, bottling emotions is just one of the ways she is able to express her creativity.
"Bottled Emotions" was born of Kinser's desire to mix a conceptual art piece with packaging. "I was interested in the idea of packaging something intangible, and emotions were an interest... I started thinking about how people are always so emotionally drained," Kinser told The Huffington Post, "We deal with so many emotions in any one day and that is amplified when big events happen -- deaths, weddings, breakups, births, holidays, injuries, etc. What does it even mean to be emotionally available anymore?"
We certainly don't have the answer to that; but Kinser's take on the big question sees bottles filled up with emotions like love, fear, confusion, anger, excitement and envy, each with a unique color to match the feeling. The project also includes a tonic book, which teaches people how to create cocktails for life's most emotional moments, like Black Friday, Mall Traffic or Tacky Sweater.
You should not actually drink these heady concoctions. In order to get the right colors and textures, Kinser used paint, laundry detergent, ink, glitter, even glow stick liquid. "I would say that most of the ingredients were chosen by color and then I added ingredients like soy seeds in the envy -- seeds of envy. Or anger, that has thick oozing red paint that lingers like anger would. Love is all bubbly and sparkly," she explained.
Kinser put great effort into the classic-looking bottles, working with a specific retro aesthetic in mind. After all, the piece is as much about selling a "product" as it is about examining emotional availability.
"The bottles themselves were intended to have an old apothecary look with a modern twist. I researched different liquor labels and alcohol branding as well as medicinal branding for the look and feel of the bottles," she elaborated, "I used vinyl for the typography and wanted to keep them very simple. It was more about the contents in the bottles than the packaging. They sell themselves in a way."
If you love this set and want to see more, you won't have to wait long; Kinser is already working on a wedding version for her own upcoming nuptials, an emotional milestone if there ever was one.