06/19/2014 03:39 pm ET Updated Jun 19, 2014

Somaly Mam Foundation Needs To Do Way More Than Just Rebrand

Mike Coppola via Getty Images

A name change may help the Somaly Mam Foundation recover from allegations that its founder lied about her story as a human-trafficking victim, but the organization must take additional steps to survive, crisis-management experts say.

Somaly Mam, who rose to international prominence for efforts to combat the trafficking and sexual exploitation of women and children in Cambodia, resigned from her namesake foundation in May. Last week, the Somaly Mam Foundation, which has offices in Phnom Penh and New York City, said in a statement on its website that it would rename and rebrand itself.