06/26/2014 09:30 am ET Updated Jun 26, 2014

Millennials Are Old News -- Here's Everything You Should Know About Generation Z

Dean Belcher via Getty Images

Move over, millennials.

Marketers are beginning to target a new crop of young people who are rapidly growing in number and influence: Generation Z.

Studies differ on the exact age range of Generation Z, but most agree they were born after 1990, which makes them the largest generational group in the U.S.

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