07/16/2014 03:00 pm ET

These Brands Want Girls to Care About STEM

SAEED KHAN via Getty Images

The latest trend of empowerment marketing has inundated us with positive messages for women. But some brands aren't letting their message end with a campaign spot. Armed with statistics that girls are likely to be less interested in science, technology, engineering and math (STEM) after the early years of their education (and that only 24 percent of STEM employees are women) some brands have decided to try and do something about that.

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