07/28/2014 12:30 pm ET Updated Dec 06, 2017

Mayonnaise 3D-Printed Selfies Are, For Some Reason, Hellmann's Idea Of Summer Fun

It is the news you have been waiting for. You can now make selfies out of mayonnaise.

Hellmann's, an eminent, global mayo company, devised a robotic 3D printer arm that produces mayonnaise selfies on burgers as part of its summer 2014 "Life Hacks" campaign in the UK.

The process appears to be pretty simple: A lab-coat-clad mayo scientist from the "BBQ Lab" snaps your portrait (does this disestablish it as a "selfie?"), sends the data to the 3D printer and the egotistical miracle materializes.

While, in the clip, Hellmann's invites diners to top a mayo selfie on a burger, it seems adding the vainly squirted condiment to bread browned in the Selfie Toaster is the only appropriate way to indulge.

We will not be looking out for trending #MayoSelfies. Instead, we will be making and eating cookies in protest. Join us:

Every Cookie Recipe Your Heart Could Desire

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H/t: Eater