08/03/2014 01:23 pm ET Updated Aug 03, 2014

How Facebook Sold You Krill Oil

Darren Abate/Invision/AP

Joao Rodrigues had been listening and holding his tongue. For a day and a half, brand managers, ad agency creative types and Facebook strategists had gathered in airy conference rooms and around cafeteria tables in Facebook’s Madison Avenue offices, filling up whiteboards and scratch pads with one heartfelt or clever tagline after another.

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