Ask a certain kind of twentysomething woman whether she ever visited, 10 or 15 years ago, a website called gURL.com, and she will almost invariably respond the same way. “Oh my God,” she’ll say, eyes widening. “I loved gURL.”
gURL elicits a fierce nostalgia among those who read it, and there were plenty who did: According to then-editor Heather McDonald, gURL at its height boasted about three million unique visitors monthly, which was an even more impressive number over a decade ago. But even though it was a precursor to the likes of Jezebel and Rookie as a pioneer of youthful pop-feminism, the site is now somewhat forgotten . While Sassy has inspired countless odes (even a book!), golden-age gURL seems to fall into the weird limbo of internet history. Screen-grabs on the Wayback Machine aren’t quite the same as back issues stashed in a childhood bedroom.