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It's no secret that sexism often runs rampant in the music industry.
Female musicians have spoken up on the ways they're treated differently from their male counterparts, from being groped at shows and viewed as objects to fielding patronizing comments by fellow musicians and others in the industry.
But these sorts of attitudes can start as soon as you buy an instrument, whether it's your first guitar or your fifth. In the short video "We Need Another Option," several Detroit musicians sound off on what it's like to be a woman in a music store.
"I went to buy myself a microKORG synthesizer and I took it up to the cashier, who was a young man, and rather than asking me what kind of music I planned to make with it, he asked me, 'Is this a gift for someone?'" says Caitlin Drinkard, of the Drinkard Sisters.
Jen David, singer and instrumentalist in Illy Mack, hopes to be part of a solution.
Her Third Wave Music store, which she plans to open next year, will sell instruments and local goods, do repairs, give lessons and be a community hub for musicians -- all musicians -- in the city. Third Wave Music aims to be a shop where female musicians at all levels will be respected.
"There should be a place where all musicians are encouraged, inspired and welcomed," David says in the video promoting Third Wave Music.
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Third Wave is a finalist in the Comerica Hatch Detroit retail competition, which will award $50,000 to help one business open. Public voting ends Wednesday, and a winner will be announced after a final presentation.