WOMEN
09/04/2014 09:24 am ET Updated Sep 04, 2014

Hollywood Has Realized That Movies Starring Women Can Make Money

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LOS ANGELES — Hollywood has long known that women are better customers than men. It’s right there in the annual reports from the Motion Picture Association of America: Moviegoing in the United States and Canada was 52 percent female last year. Just as it was five years earlier.

So why are studios only now pumping out female-focused megamovies?

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