It's not easy to capture the spirit of a city like New York. Yet, that is exactly what Milton Glaser did in 1977 when he was tasked with creating a logo to help promote tourism. It may have been a mere "scribble" at the time but "I Love New York" has since become one of the most iconic pieces of graphic design.
HuffPost had the pleasure of speaking with Glaser on the happy accident of "I Love New York" and what it takes to come up with a logo that finds its way onto everything from plastic bags stuffed with take-out to T-shirts on the backs of German tourists.
Watch the interview with Milton Glaser above.
Video produced by Carina Kolodny and Amber Genuske