TECH
09/09/2014 02:03 pm ET Updated Sep 09, 2014

Apple's Product Launch Live Stream...Not Working Out So Well

Apple's live stream of its big product launch event failed repeatedly on Tuesday.

The glitch-prone broadcast -- available only on Apple's Safari browser -- flashed between scenes of the Apple presentation, at which the company announced its new iPhone 6 and iPhone 6 Plus, and often crashed altogether. A woman’s voice translating Apple executives’ speeches in Chinese loudly overlapped the original English-language audio. The stream also only worked in Apple’s native Safari browser.

Some Twitter users figured that Apple CEO Tim Cook, who posted a rare tweet earlier in the day to drum up excitement for the event, may be able to help them in their time of live-stream desperation.

But he was busy, you know, being excited:

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