Give those letters some space, Esurance.
An Esurance billboard in Chicago got the wrong kind of attention earlier this month because the "click" in its "cover your home in a click" slogan looked like it said, well, something smutty.(Story continues below.)
— Mazy Yap (@MazyYap) September 5, 2014
Then a mischief-maker on the Internet got involved, Photoshopping the sign to make it appear as if there were no question that the word was d-i-c-k. Instagram user Thorne Brandt admitted to RedEye that he had doctored the photo as a joke.
But Twitter user Sharlene King took it as real, RedEye noted in a story also published in the Chicago Tribune, and playfully called out Esurance for its "kerning" issues.Esurance responded to her concerns:
@typodactyl Thank you for the tweet, Sharlene. We are aware of the issue and have removed all affected billboards.
— Esurance (@esurance) September 3, 2014
An Esurance spokesman told The Huffington Post that the insurance company was actually responding to the issue of the "click" appearance on the real billboards from a certain distance.
"We removed the billboard over a month ago, long before the Photoshopped image surfaced," the spokesman said.
Still, the signs supplied plenty of comic grist.
— John (@JohnManBQue) September 3, 2014
The moral is, there's a thin line between click and you-know-what.