09/12/2014 04:31 pm ET Updated Sep 12, 2014

Comedy Sketch Nails Media Portrayal Of Black Victims To The Wall

We're not surprised that there's a PR firm specializing in protecting the public images of black teens wrongly targeted by cops -- we're just surprised that it's only in a satirical Funny Or Die sketch.

The firm promises that after a black teen's all-too-likely experience with police brutality, the right photo ends up on the evening news.

"When you're murdered by the police, there is a criminal investigation. But more important is the public investigation, when your whole life is boiled down to one photo. Let's make sure it's the one of you playing frisbee," one of the pseudo PR people advises in the video, before the company's office is raided by a SWAT team.

The media often casts a negative light on black victims, a trend brought to the forefront of national conversation after the Aug. 9 shooting of unarmed black teen Michael Brown by police officer Darren Wilson in Ferguson, Missouri.

During coverage of the teen's death, many outlets published a photo of an unsmiling Brown looming tall over the camera. The image sparked questions over whether a white victim would have been portrayed in such a way.

Maybe a real-life PR firm for young black victims isn't such a bad idea. Or, you know, maybe the media could just exercise some restraint.



Kids Of Ferguson