09/22/2014 11:58 am ET Updated Sep 22, 2014

New Cheerios Commercial Pays Homage To Hard-Working Parents

Cheerios is melting hearts again in a new ad.

This one features a blue-collar dad headed out for his off-hours job. His young son then makes a sweet gesture that might have any parent crying into his or her cereal.

Cheerios has shown a knack for pushing emotional buttons while peddling product.

This one is no -- sniffle -- exception.

h/t AdWeek