09/27/2014 05:12 pm ET Updated Sep 27, 2014

Middle School Football Team's 'Ugly Kardashian' Trick Play Works Beautifully (VIDEO)

How about a reality show about trick plays named after reality show stars?

This first episode could feature Lewis and Clark Middle School of Jefferson City, Missouri and its trick play dubbed "The Ugly Kardashian." It worked like a charm recently against Thomas Jefferson, MaxPreps reported.

In a video (above) sure to inspire other gimmickry, quarterback Atiq Muhammad took the ball from the center and raised it up as if to show the referee. He walked through the defensive line while pointing at the ref, then sprinted untouched into the end zone for a touchdown.

"Between the name of the play and the execution of it, this may be one of the best trick plays ever," Bleacher Report enthused.

Lewis and Clark Coach Shawn Griggs told MaxPreps that his players couldn't stop laughing when he came up with the name. But luckily he didn't make good on a threat to change it. "Football is supposed to be fun," he said. "So the name stayed."

One Deadspin reader had perhaps the best (and not so middle-school-appropriate) line: "Not impressed. The Ugly Kardashian is always the easiest one to score with."