They say owls are wise. So if Kuu the screech owl can't make sense of this iPhone after a full 90 degree head turn, we don't know what hope the rest of us have.
Watch Kuu squint and bend its big feathery neck to try to get on this iPhone's level in the video, uploaded in January and currently trending thanks to a post on Tastefully Offensive.
So what's on the iPhone screen that's confusing Kuu? A ridiculously complicated update? A Sisyphian loading screen? A surprise U2 album?
According to the video's description, the owl was actually struggling to comprehend his own reflection. No worries, Kuu. We still think you're pretty wise.