Dunkin' is giving away a free medium cup of its new Hot Dark Roast Coffee at participating locations, but there's something a little off about the "new" aspect of it. Probably because you've had this kind of coffee before.
John Costello, Dunkin’ brands' President of Global Marketing and Innovation, said in a press release that he sees the introduction of the Dark Roast as the right move at the right time for Dunkin': “As the nation’s coffee leader, this is a big step in reinforcing our coffee leadership and our commitment to offering our on-the-go guests unique coffee choices and varieties."
Costello also said the new addition to the menu "dark roast done right," but it's still unusual that a company that calls itself "the nation's coffee leader" is just offering a dark roast now. Starbucks has offered their dark roast since 1971, and even has a reputation for almost too-dark roasts. Krispy Kreme also has its own form of the dark roast.
While we're still excited about the free coffee, it's worth noting that a company like Dunkin' is reverting to a basic cup of joe. In a world of Pumpkin Pie Coolattas, Double Chocolate Chip Frappuccinos and other crazy coffee concoctions, have customers finally had enough?