Jeff Goldblum's been lighting up the big screen since his break-out role in the 1986 sci-fi thriller "The Fly," so it's no wonder why General Electric chose the actor to star in its hilarious new commercial as the ultimate fly guy.
For GE's new spot, released on Monday, Goldblum appears as the master of suave Terry Quattro, a "famous person" who can't stop extolling the virtues of the company's new LED lightbulb, Link.
"Question: What does it take to live a life of fame on the big screen, the small screen, even the silkscreen?" he asks, turning to show off a jacket featuring his own face. "The answer may surprise you: really good lighting."
Adult Swim's comedic duo Tim Heidecker and Eric Wareheim teamed up with advertising agency BBDO New York to direct the 2-minute long ad, which briefly features Goldblum playing piano in a hot tub while discussing the merits of good lighting.
Throughout the ad, Goldblum parades around a fancy abode --- always with immaculately coiffed hair -- as he points out the differences between good lighting and bad lighting. To prove his point, he alters the light and immediately looks decades older and unrecognizable.
"Have your lighting servant get a GE link lightbulb for only $14.97," Goldblum advises. "That's less than what I tip the guy who tips people for me."