10/06/2014 02:55 pm ET

Get That Life: How I Created A Toy Line That Inspires Girls To Love Engineering

Michael Loccisano via Getty Images

At 28, Debbie Sterling quit her executive-level job to take a risk on an idea she thought could transform the world. After draining her savings, the Stanford-educated engineer launched a Kickstarter campaign to fund GoldieBlox, a line of construction toys that revolved around a free-spirited inventor named Goldie. Every toy kit comes with a story that presents a problem — a friend in need, a dirty dog that hates water -- and shows how Goldie uses her engineering skills to find a solution. Kids build along with Goldie and her friends.

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