WOMEN
10/22/2014 12:19 pm ET Updated Oct 22, 2014

The Truth About Corporate Pinkwashing

Pink products and breast cancer slogans are everywhere in the month of October. But how much good is this "pinkwashing" actually doing?

Not nearly as much as it should, according to a new video from Lucy Cooper Productions.

In just over two minutes, comedian Kenzie Seibert explains that any company can slap a pink ribbon on a product and sell it in the name of "breast cancer support" -- but how much of the money spent on these products is actually funding research for a cure? Not enough.

"Starbucks changes their coffee sleeves to pink every October. So if my morning non-fat vanilla latte can maybe find a cure for my cancer, why not kill two birds with one low-fat scone?"

Watch the video above to find out more.

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