These days, it seems like there is a subscription service for just about everything. Long gone are the days when all you could get in the mail each month was fancy fruit. Now, everything from beauty products to personal stylists have subscription options.
So it was only a matter of time before accessories made their own foray into the "of-the-month" clubs. And as we have learned, the smallest and easiest way to give an outfit that extra spice is a good, stylish pair of socks.
Enter Sock Fancy, a new sock service that delivers a pair right to your doorstep each month. Customers can pay $9 for one pair of $17 for two, and offer a wide range of variety and styles for both men and women. We chatted with Stefan Lewinger, creator & co-founder of the clever company about his love of socks, his personal style and the one thing every man should have in his closet.
On how style envy inspired the idea:
My lifelong friend and co-founder, Futhum Tewolde, was always a huge sock guy... always rocking the freshest socks. His style became a bit contagious and I wanted to join in on the fun. The hardest part of getting into it was jumping from store to store trying to find that right pair. We knew there had to be a better way to find the right pair of stylish and fashion-forwards socks, and thus Sock Fancy was born.
On the interest in socks:
Socks are a fantastic way to refresh your wardrobe without breaking the bank. Just a little bit of flare and detail can go a really long way. Additionally, one of the more interesting draws of socks is how much of a personal statement they can make. Some people choose to really show them off, proclaiming their fashion sense. Others simply keep them hidden, preferring the personal satisfaction. Socks don't have to be as "out there" as a funky tie or a flashy watch.
On the reasonable price:
We did an extensive amount of market research before our launch in order to figure out what price point the market could bear. We wanted to offer socks that were not only trendy, but comfortable and long-lasting. At the same time, we wanted them to be affordable enough to support a subscription model. This means we couldn't reach to the top of the market, and we needn't offer cheap socks either. We found a happy medium at the $9 mark.
On what the sock says about the man:
Socks underscore how the little things, the details, can go a long way in completing a look. A men's suit paired with some awesome socks can say that the person pays attention to the small things, and knows how to accentuate an otherwise toned down outfit.
On who should sign up:
We've experienced our biggest growth with young professionals who are familiar and supportive of online shopping. However, our fastest growing demo is currently women aged 18-36. Frankly speaking, our target customer tends to be someone who dresses up often, and wants to separate themselves a bit from the herd of black, blue, and grey business attire.
On the future of Sock Fancy:
We want to continue making awesome socks more accessible. This means offering more than just an online store. This past June we opened a summer pop-up shop in downtown Atlanta that was a big hit and we intend to pop-up in a number of new cities in the near future. Additionally, because the set-it-and-forget-it style of retail has been so successful for us, we are certainly exploring the possibilities of providing other often neglected basics (underwear, razors, basic tee's, etc).
On the one thing every man should have in his closet:
Aside from a few skeletons? A watch. There's nothing fashionable about checking the time on your smartphone.
Click here to learn more about Sock Fancy.
This interview has been condensed and edited for clarity.