MSNBC has become the next cable news channel in recent weeks to cash in on the growing marijuana legalization buzz.
The network is set to air a six-part documentary series titled "Pot Barons of Colorado," which will follow the owners of two of the state's most popular legal dispensaries as well as the CEO of Dixie Elixirs, a marijuana soda company. The news comes just weeks after CNN announced a similar pot-themed reality series, "High Profits," to premiere in 2015.
With the nation's capital voting to follow states like Colorado and Washington state and legalize marijuana on Tuesday, clearly cable news channels are seeing a growing market for more pot-centric programming.
But the rise of pot documentaries began well before the new measures to legalize marijuana for recreational use were passed. In February, CNBC aired its own look into Colorado's local pot industry titled, "Marijuana in America: Colorado Pot Rush," hosted by NBC News contributor Harry Smith.
"Pot Barons of Colorado" premieres Sunday, Nov. 30, at 10:00 p.m. ET on MSNBC.