It takes a lot of guts to make an intestine or lung into a cuddly doll, but that's the aim of toy company called, appropriately named, I Heart Guts.
The gut-busting business is the brainchild of Wendy Bryan, who calls her fuzzy toys shaped like vital organs "a dissected Hello Kitty."
She first came up with the idea n 2005, after a series of bad relationships inspired her to draw a broken heart.
"At the time, I was also doing a lot of drinking and smoking, so a sad liver and bummed-out lung followed," she said on the website.
At her husband's urging years later, she started churning out plush versions of livers, lungs, brains, prostates and mammary glands.
The website includes amusing or sophomoric backstories for the toys, depending on your perspective. Case in point is the rectum's biography which says its favorite song is "Drop It Like It's Hot" by Snoop Dogg and lists its occupation as "waste disposal," the Mirror reports.
Each bodily doll costs around $20. Cards and T-shirts of organs are also available.
The latest additions to her intestinal menagerie are a cuddly colon and soft rectum, .