TESTING
10/02/2014 12:26 am ET Updated Dec 07, 2014

TRAINING THRILLIST 1

We asked Ben Lerer, CEO from Thrillist, about the DNA of shareable content.

Mr. Finn: What's your secret sauce to shareable, branded content?

Ben: If we're writing about a new restaurant, it comes down to classic news pegs, classic journalism, best business practices, meaningful partnerships, people with like-minded audiences. You offer them exposure. It's easier to leverage a brand's audience with social. At the end of the day, it's art and science and you have to know if the content is the right kind of content for the audience. Our goal is to make content with a brand partner and create a seamless experience.

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