There's no easier time to donate to charity than around the holiday season.
During this time of year, many stores make it so simple to donate by giving part of their profits to charitable organizations -- so while you're buying the things that you need, you can also feel good about giving back. But not all retailers require you to spend money to help a good cause.
Enter Aritzia. The Canadian retailer, which opened stores stateside a few years ago, is starting a new campaign where you can help those in need without opening your wallet. The fashion brand has launched a charitable initiative starting now until the end of the holiday season for the Cause We Care Foundation, a charity founded by women to assist disadvantaged single mothers and their children. All you have to do to participate is post a photo on social media of someone (a friend, sister, mother) who you love, with the hashtag #FullofHeart, and Aritzia will donate a brick to help build a subsidized housing complex in Vancouver to aid mothers and children in need.
That's right, there is no purchase necessary -- all you have to do is post a photo with the caption "I am #FullofHeart for X (person)" and you will be giving back.
Now if that's not effortless style, we don't know what is.