12/10/2014 12:45 pm ET Updated Dec 10, 2014

Toys Are More Divided By Gender Now Than They Were 50 Years Ago

Hongqi Zhang via Getty Images

When it comes to buying gifts for children, everything is color-coded: Rigid boundaries segregate brawny blue action figures from pretty pink princesses, and most assume that this is how it’s always been. But in fact, the princess role that’s ubiquitous in girls’ toys today was exceedingly rare prior to the 1990s—and the marketing of toys is more gendered now than even 50 years ago, when gender discrimination and sexism were the norm.

Read more on The Atlantic