12/23/2014 09:16 am ET Updated Dec 23, 2014

Domestic Violence Activism: Why The NFL, Budweiser, And TV Land Won't Solve Violence Against Women.

Andrew Burton via Getty Images

In February, Baltimore Ravens running back Ray Rice punched his fiancée Janay Palmer in the head in an Atlantic City casino elevator, knocked her out cold, dragged her unconscious body out of the elevator, and kicked her legs aside to clear them of the closing doors. A month later, Rice was indicted for third-degree aggravated assault in New Jersey, then welcomed into a pre-trial diversionary program that will allow him to avoid prosecution if he completes an anger management course and stays out of trouble for a year. It’s the kind of get-out-of-jail-free card that’s generally reserved for those charged with non-violent or “victimless” crimes. Many Americans believed that Rice got off easy because he’s a big football star. So they turned to big football to balance the scales.

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