Anne Finucane, global CMO at Bank of America, said her company has made changes in order to provide employees with more pride over their company.
"Nobody wants to go home for Thanksgiving or a wedding or a birthday party and feel they're defending their company," Finucane told HuffPost Live at Davos on Friday. "They want to be proud of their company."
"So we really had to sit and get real on this and talk about, well, what is our purpose?" she added.
Finucane said Bank of America quit looking at social responsibility as philanthropy, instead adjusting employment practices, business practices, environmental practices and more to help better reflect the values of employees.
Finucane also told HuffPost about how she stays focused at work, saying she always tries "to be centered."
"Being centered is very important and accepting who you are with your flaws... I walk a lot, I read a lot and I let go. I let go of things," Finucane added.
Below, live updates from the 2015 Davos Annual Meeting:
01/24/2015 8:58 AM EST
McAfee On Evolution And Technology
"Evolution has wired us; we have social drives," McAfee said.
"Could there be a piece of technology that figures out an intelligent next question to ask somebody? Yeah," McAfee said.
01/24/2015 8:57 AM EST
'Making Workers Obsolete'
"For 200 years of industrial technology, we've been making workers obsolete," McAfee said.
McAfee said nobody knows if we're reaching the point where technological developments could lead to unemployment.
01/24/2015 8:56 AM EST
Andrew McAfee At Davos
Andrew McAfee of the MIT Sloan School of Management on HuffPost Live
01/24/2015 8:46 AM EST
Bruder On The Barriers Women Face
"We strive to have the majority of our graduates female," EFE's Ron Bruder said.
"I don't think there's an official barrier but there's a social and structural barrier in a lot of these countries toward women," Bruder added.
Bruder said his company creates local foundations, and those foundations tackle those issues on EFE's behalf.
01/24/2015 8:42 AM EST
EFE's McAuliffe And Bruder: Young People Need Jobs
EFE's president and CEO Jamie McAuliffe, along with founder and chair Ron Bruder, sat down with HuffPost Live at Davos on Saturday.
Bruder said it's vital to the global economy that youths have jobs.
McAuliffe said EFE starts with businesses.
"Where are the jobs?" he said.
01/24/2015 8:14 AM EST
'Every Woman Has The Opportunity To Be An Activist'
Catchafire Founder & CEO Rachael Chong joins HuffPost Live to share her thoughts on how to get more women to Davos.
01/24/2015 8:11 AM EST
'Doing Less, But Better'
Greg McKeown, author of Essentialism: The Disciplined Pursuit of Less, said his book grew out of working with people who are really successful.
"Success can become a catalyst for failure," he said.
McKeown said leaders at Davos have experience with plateauing after achieving professional success. To avoid that, McKeown said, people must find a way to expand their contribution without doing more.
"The whole idea is about doing less, but better," he said.
01/24/2015 8:00 AM EST
Online Data Is Like Money
"In some sense, we're the next generation of banks," Smith said, noting you wouldn't put your data in a place you don't trust just like you wouldn't deposit your money at a bank you don't feel is stable.
01/24/2015 7:59 AM EST
Hacking Crime Difficulties
Smith said the most difficult part about investigating a hacking crime is identifying and finding a hacker.
"Our prisons are not full of hackers," Smith said, noting hackers are often in countries outside the U.S.
01/24/2015 7:57 AM EST
Brad Smith At Davos
Brad Smith at Davos