SPORTS
01/23/2015 03:08 pm ET Updated Jan 23, 2015

Bud Light Super Bowl Ad Traps Guy In Life-Size Pac-Man Game

The unsuspecting dude in this year's Bud Light Super Bowl ad doesn't get to play ping-pong with Arnold Schwarzenegger, but he still has plenty of unexpected fun.

Case in point: He navigates a life-size Pac-Man game as the crowd cheers him on.

A 30-second Super Bowl ad is estimated to cost $4.5 million. This year's Bud Light commercial, titled "Coin," runs 90 seconds. When you're the most popular beer in America, apparently you go big for America's most popular sporting event.

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