Grise said millennials entering the workforce today are "looking for more than creating products and services, they're looking for creating products and services for well-being."
"It's about a sense of meaning, too, like, 'what I do matters every day,'" Keller added.
Grise and Keller said a sense of purpose can transform a company, and transformation leads to more success.
"Today you can't stop transforming, you can't. You won't survive in today's environment," Grise said.
Based on their research, Keller and Grise said companies should aim to transform by evaluating their purpose and looking to their employees.
"Can they understand [they're purpose]? Can they articulate it?" Grise said.
Keller said she is seeing more mission statements that don't aim to describe what a company does, but why a company does what it does.
"It can't just be a tag line," Grise said. "You have to really live it."
Below, live updates from the 2015 Davos Annual Meeting:
01/24/2015 8:58 AM EST
McAfee On Evolution And Technology
"Evolution has wired us; we have social drives," McAfee said.
"Could there be a piece of technology that figures out an intelligent next question to ask somebody? Yeah," McAfee said.
01/24/2015 8:57 AM EST
'Making Workers Obsolete'
"For 200 years of industrial technology, we've been making workers obsolete," McAfee said.
McAfee said nobody knows if we're reaching the point where technological developments could lead to unemployment.
01/24/2015 8:56 AM EST
Andrew McAfee At Davos
Andrew McAfee of the MIT Sloan School of Management on HuffPost Live
01/24/2015 8:46 AM EST
Bruder On The Barriers Women Face
"We strive to have the majority of our graduates female," EFE's Ron Bruder said.
"I don't think there's an official barrier but there's a social and structural barrier in a lot of these countries toward women," Bruder added.
Bruder said his company creates local foundations, and those foundations tackle those issues on EFE's behalf.
01/24/2015 8:42 AM EST
EFE's McAuliffe And Bruder: Young People Need Jobs
EFE's president and CEO Jamie McAuliffe, along with founder and chair Ron Bruder, sat down with HuffPost Live at Davos on Saturday.
Bruder said it's vital to the global economy that youths have jobs.
McAuliffe said EFE starts with businesses.
"Where are the jobs?" he said.
01/24/2015 8:14 AM EST
'Every Woman Has The Opportunity To Be An Activist'
Catchafire Founder & CEO Rachael Chong joins HuffPost Live to share her thoughts on how to get more women to Davos.
01/24/2015 8:11 AM EST
'Doing Less, But Better'
Greg McKeown, author of Essentialism: The Disciplined Pursuit of Less, said his book grew out of working with people who are really successful.
"Success can become a catalyst for failure," he said.
McKeown said leaders at Davos have experience with plateauing after achieving professional success. To avoid that, McKeown said, people must find a way to expand their contribution without doing more.
"The whole idea is about doing less, but better," he said.
01/24/2015 8:00 AM EST
Online Data Is Like Money
"In some sense, we're the next generation of banks," Smith said, noting you wouldn't put your data in a place you don't trust just like you wouldn't deposit your money at a bank you don't feel is stable.
01/24/2015 7:59 AM EST
Hacking Crime Difficulties
Smith said the most difficult part about investigating a hacking crime is identifying and finding a hacker.
"Our prisons are not full of hackers," Smith said, noting hackers are often in countries outside the U.S.
01/24/2015 7:57 AM EST
Brad Smith At Davos
Brad Smith at Davos