SPORTS
01/29/2015 04:15 pm ET Updated Jan 30, 2015

The Secret To The Best Super Bowl Ads

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Each 30-second spot will cost a reported $4.5 million, and with that much money on the line, advertisers will put huge efforts into making sure their ad counts. And consider this: New research shows that ads can communicate their main message in less than 1 second.

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