BLACK VOICES
01/29/2015 04:56 pm ET Updated Jan 29, 2015

'Empire's' Black (Ratings) Power: How Fox's Targeted Marketing Paid Off

FOX

People are seeing that shows with people of color can make money," Taraji P. Henson told reporters days after Empire's second episode solidified its status as the highest-rated new series of the 2014-15 TV season. "When things make money, people are interested."

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