SPORTS
02/01/2015 08:29 pm ET Updated Dec 06, 2017

Nationwide Killed A Hypothetical Kid To Make A Point (And A Commercial) And The Internet Had None Of It

Nationwide had everyone feeling good with its first Super Bowl commercial featuring Mindy Kaling, and then took it all away.

insurance

The second commercial got off to a good start, with a cute little kid talking about how he'd never get cooties or get married, and then there was the big reveal: He's dead.

And the entire Internet said, "Whaaaaatttt?!" Here are some of the best reactions:

Hey, what's the Super Bowl for if not being reminded of how fragile life truly is?

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