03/09/2015 03:09 pm ET Updated Mar 09, 2015

Target and Other Mass Retailers Are Finally Taking Plus-Size Shoppers Seriously

Target's latest foray into the plus-size market couldn't have happened without the help of a few power bloggers. When the chain launched its new plus-size line Ava & Viv a little over a month ago, plus-size style icons Nicolette Mason, Gabi Gregg, and Chastity Garner were front and center, acting as models, consultants, and online cheerleaders.

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